Three “R’s” of FIRE ENGINEERING
THERE are many ways of judging the value of a professional journal such as FIRE ENGINEERING. One of the best is to measure it by the three “R’s” of publishing: Readership—Retention—and Reference.
- Who reads FIRE ENGINEERING? How well and thoroughly is it read? Is it retained?—and for how long? And how consistently and thoroughly is it re-read, and referred to?
- FIRE ENGINEERING is written and edited for the leaders, the pace-setters and policy makers in and serving the fire protection and prevention forces of the world.
- The degree of its readership is attested by the reaction of its readers to its editorial and advertising content. Its editors and its advertisers have tangible proof of the extent and degree of that reader interest and responsiveness. And they have repeated proof of the manner in which FIRE ENGINEERING is treasured by its subscribers.
- Have you ever tried to secure old copies of FIRE ENGINEERING? Have you ever found it in the used-book shops? (If you have, let us know so we can pass the word on to our readers who are hungry for back numbers to complete their files.)
- This unusual quality of readership— this long and useful publication life, is what has spelled “leadership” for FIRE ENGINEERING in the field of fire service journals for over 74 busy years!