We Ask the Salesman a Question

We Ask the Salesman a Question

“IS your company adequately represented in the advertising pages of this issue of FIRE ENGINEERING? (Yes, sir; every salesman is directly concerned in this question.)

The more your prospective customer knows in advance about the line you are selling, the easier it is to do business with him when you meet him face to face.

Fire officials in cities and towns all over the map, most of them potential customers, are reading this issue of FIRE ENGINEERING today. If they see your advertising, if they are given opportunity to read your sales message, it is bound to simplify your problem considerably. Advertising helps to make sales!

A well-edited specialized magazine like FIRE ENGINEERING becomes indispensable to its readers. It is a real tool of their trade, and they use it accordingly,— the editorial and the advertising pages equally.

If you and if every salesman would just take the trouble to let the home office know that FIRE ENGINEERING is more carefully read by water officials than any other magazine, it would do much toward prompting adequate advertising schedules where they are not already in force,— thereby helping our readers, our selves: your company and your self!

What could be fairer?

We Ask the Salesman a Question:

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We Ask the Salesman a Question:

  • IS your company adequately represented in the advertising pages of this issue? (Every salesman is directly concerned in this question.)
  • The more your prospective customer knows about your line, the easier it is to do business with him when you meet him face to face.
  • Hundreds, perhaps thousands, of potential customers are reading this issue of FIRE ENGINEERING today. If they see your advertising, if they are given opportunity to read your message, it is bound to simplify your sales problem considerably.
  • A well-edited specialized magazine like FIRE ENGINEERING becomes indispensable to its readers. It is a real tool of their trade, and they use it accordingly — both the editorial matter and the advertising.
  • If every salesman would just take the trouble to let his home office know that FIRE ENGINEERING is more carefully read by fire officials than any other magazine, it would do much toward securing an adequate advertising schedule if one is not already in force,— thereby helping our readers, ourselves, your company and yourself!

What could be fairer?