Half Page Banner

The Half Page Banner is a standard ad unit that appears in the right rail of the website. NOTE: We need a 300X600 for desktop and a separate 300×250 to display on mobile. Missing either of these will impact metrics significantly.

  • The half page banner space may contain HTML5 animation, GIFs, and/or static images.

Technical Specifications

File Weight<120kb<40kb
Third-Party ServingYesYes
Third-Party TrackingYesYes

Animation/Ad Behavior

  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.

Third-Party Tag

In-house or approved third-party vendors only.

Submission Deadline

Please allow five business days for testing and approval.

HTTPS Compatibility

  • All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
  • Any creative that is not fully secure will be sent back for revisions.

Additional Info

Mobile and Tablet use the same creative.

HTML5 Requirements

  • HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
  • The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.

Available On

Fire Engineering, Fire Apparatus and Emergency Equipment, Firefighter Nation, JEMS