Instagram Ads

Alignment with Editorial: Your post will come from our trusted brand increasing the value of your message.

Traffic Driver: Links drive decision-makers directly to your sponsored Webcasts, White Papers, Video, or other content.

Brand Awareness: Elevates your brand’s awareness to a targeted audience of industry professionals and aligns your message with relevant and respected content.

Social Engagement:  Generate interest and increase engagement with industry professionals active on social media.

Instagram Page Followers
Fire Engineering 24,600+
Fire Apparatus 23,600+

Technical Specifications

Graphic Format:  JPG or PNG

Graphic Dimensions:  1080 x 1080 Pixels (square)

Graphic Max File Size:  30MB

URL: Link to your preferred landing page (website, white paper etc..)

Text Limit:  2200 Characters and includes Hashtags

Best Practices for Instagram Boost:
Hashtags –  Hashtags are Instagram’s sorting process.  Hashtags help the post get discovered by users with the same interests
–  Also, They are a way of categorizing the post
–  Consider hashtags like a funnel
Location Tag
Add a location to all photos posted
Photo Tag
Tag people/firefighters/fire departments/products in the photo