Sticky Leaderboard

The Sticky Leaderboard is a standard ad unit that appears prominently at the top and appears sticky at the bottom of the website

  • The leaderboard space may contain HTML5 animation, GIFs, and/or static images.
  • Creative must be provided for all Desktop and Mobile breakpoints

Technical Specifications

SpecsDesktop/TabletMobile
Dimensions728×90320×50
File Weight<80kb<40kb
File TypePNG, JPG, GIF, HTML5PNG, JPG, GIF, HTML5
Third-Party ServingYesYes
Third-Party TrackingYesYes

Animation/Ad Behavior

  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.

Third-Party Tag

In-house or approved third-party vendors only.

Submission Deadline

Please allow five business days for testing and approval. Creative must be submitted for each screen size outlined above.

HTTPS Compatibility

  • All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
  • Any creative that is not fully secure will be sent back for revisions.

Additional Info

Desktop and Tablet use the same creative (728×90).

HTML5 Requirements

  • HTML5 creative may be first-party served or third-party served from an approved third-party vendor.
  • The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.

Available On

Fire Engineering, Fire Apparatus and Emergency Equipment, Firefighter Nation, JEMS