Pushdown (for Home Page and Topics)

The Pushdown is a premium ad unit that appears just below the navigation. This is an expandable ad that opens once automatically and upon user interaction.

  • The pushdown may contain GIFs, static images, and a video for the expanded portion.
  • Creative must be provided for all Desktop and Mobile breakpoints

Technical Specifications

Image Pushdown

SpecsDesktopTabletMobile
Dimensions970×66 &
970×418
320×50320×50
File Weight<80kb<80kb<40kb
File TypePNG, JPG, GIFPNG, JPG, GIFPNG, JPG, GIF
Third-Party ServingNoNoNo
Third-Party TrackingYesYesYes

Video Pushdown

SpecsDesktopTabletMobile
Dimensions970×66 &
970×418
320×50320×50
File Weight<80kb<80kb<40kb
File TypePNG, JPG, GIFPNG, JPG, GIFPNG, JPG, GIF
Video File TypeMp4 Only (H.264)N/AN/A
4:3 or 16:9 ratio is accepted
Suggested width is 460px – Max width is 970px
Suggested height is 260px – Max height is 418px
Note: The video will be placed 10 pixels from the bottom right corner (unless the video is full banner)
YesN/AN/A

Animation/Ad Behavior

  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.

Third-Party Tag

Third party serving not allowed for this ad unit.

Submission Deadline

Please allow five business days for testing and approval. Creative must be submitted for each screen size outlined above.

Additional Info

Desktop and Tablet use the same creative (320×50).

Available On

Fire Engineering, Fire Apparatus and Emergency Equipment, Firefighter Nation, JEMS