Hurst Jaws of Life Expands Sales Support in Rocky Mountain Region

Hurst Jaws of Life®, sponsor of the Fire Engineering Extrication Zone, has engaged in a partnership with Shur-Sales & Marketing, a multi-divisional independent manufacturers’ representative firm focusing on the industrial safety equipment and firefighting equipment marketplaces, to provide extended sales support for the Rocky Mountain region.

Shur-Sales & Marketing’s Fire-Fighting Equipment Division will support Hurst Jaws of Life customers in Colorado, Montana, Wyoming, Idaho, Utah, Arizona, New Mexico, Nevada, Washington, Oregon and Alaska.

“Shur-Sales will provide Hurst Jaws of Life and our distributors with excellent reach and customer support in the Rocky Mountain region,” said Kevin Halstead, national sales manager, Hurst Jaws of Life. “Their sales team will be a tremendous asset, not only to end users, but also to our distributor networks on the West Coast and Mountain States regions.”

The Shur-Sales & Marketing team will concentrate their efforts in the field, demonstrating products to end-users, answering questions, alleviating concerns, and ultimately directing orders through Hurst Jaws of Life’s network of distributors.

“We pride ourselves in having the most extensive product knowledge in the industry,” said Ken Bush, fire market manager, Shur-Sales & Marketing. “Our job is to educate the customer on the safest, most innovative and cost-effective solution and then pass that business to our distributor network; we are extremely excited to have the opportunity to partner with Hurst Jaws of Life – the leading supplier of rescue equipment internationally.”

Hurst Jaws of Life is a division of Hale Products Inc. Hale Products Inc. is a world leading provider of emergency service products in applications such as defense, rescue, firefighting and industry, and is one of the largest manufacturers of products to the emergency services worldwide. Hale Products Inc. is a unit of IDEX Corporation, an applied solutions provider. For more information about Hurst Jaws of Life, please visit


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